PROJECT 11 isn’t just a brand — this shit means something.

The number 11 has shaped my life in ways most people wouldn’t understand — sometimes good, sometimes painful. 

But instead of running from it, I embraced it. I took all that energy, all that meaning, and built something real. Because I knew one day, it would matter.

I lost my grandad on the 11th of April, when I was just nine years old. Years later, during my collegiate athletic career, I faced a devastating injury that required surgery. I hit rock bottom — dark thoughts, sleepless nights, and a battle with depression. But on 11/17/2023, I was cleared to return to my sport. That season, I became All-Conference for both indoor and outdoor. I ranked #3 in school history and top 30 in the nation for Division III.

Then, on 11/06/2024, I lost my best friend — my great grandma. Not long after, I left school with no direction, with no plan or idea on what was next for me!

This number — 11 — has touched every corner of my life. It's connected to the highest highs and the lowest lows. And it’s not just about me anymore — it affects the people around me too.

I didn’t start this for money, clout, or to be just another dude selling clothes. I started PROJECT 11 because it represents something real. A story. A journey. A movement.

11 is a lifestyle — but it’s also a fight. A fight to never give up!   When I created PROJECT 11, I wanted it to stand for something deeper. I wanted people to feel the message behind every piece. I wanted them to look at the work and know it came from the heart.

11 is a reminder.

That even when you feel alone, you're not.

That when you feel like giving up, you have to remember how far you’ve come, who doubted you, and why you started in the first place.

Because out here, there's always someone on the bench, waiting to take your spot.

So I ask you…

What’s your 11?